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viewable查看　viewable　在百度字典中的解释百度英翻中〔查看〕
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  • Understanding viewability and Active View reporting metrics
    Non-viewable impr - A non-viewable impression means that your ad didn't have at least 50% of its area displayed for at least 1 second for display ads, or at least 2 seconds for video ads This metric can help you understand how many times your ad appeared in a position that people couldn’t notice Non-viewable impr distrib
  • Bid on viewable impressions using viewable CPM - Google Help
    Avg viewable CPM: The average cost for 1,000 viewable impressions; Measurable rate: Shows the percentage of your total impressions that were able to be measured Viewable rate: Shows the percentage of your measurable impressions that were viewable, which estimates how many impressions were actually seen by customers Non-measurable impr distrib
  • Active View reporting - Google Ad Manager Help
    Active View viewable impressions Number of impressions on the site that were viewable out of all measurable impressions A display ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB measurement standards) For in-stream video ads, 50% of its area must be
  • Viewability and Active View - Google AdSense Help
    We define a viewable impression as an ad that meets the following criteria: 50% of the ad’s pixels need to be on screen for at least one continuous second Active View reporting provides measurement data to inform publishers of the number of viewable impressions their site generated
  • Overview of Viewability and Active View
    Make additional inventory eligible to brand advertisers buying viewable impressions on the Google Display Network Reveal high and low areas of viewability on your site so you can focus on increasing your viewability rate Help you understand how likely an ad is to be clicked; after all, an ad needs to be viewable to be clicked
  • About bidding on impressions - Google Ads Help
    Let's say you choose an ad group viewable CPM of US$1 20 If your ad shows on a site that's associated with roses or tulips, or appears on a blog about flowers, the max viewable CPM is always US$1 20 This is the easiest way to manage your viewable CPM bids Placement-level bids: You can set a viewable CPM bid for each placement if you like If
  • Ad Manager report metrics - Google Help
    Active View viewable impressions Number of impressions on the site that were viewable out of all measurable impressions A display ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second (the minimum criteria according to IAB measurement standards) For in-stream video ads, 50% of its area must be
  • Bid on viewable impressions using viewable CPM
    Avg viewable CPM: The average cost for 1,000 viewable impressions; Measurable rate: Shows the percentage of your total impressions that were able to be measured Viewable rate: Shows the percentage of your measurable impressions that were viewable, which estimates how many impressions were actually seen by customers Non-measurable impr distrib
  • How Active View metrics are calculated - Google Ad Manager Help
    The following formula is used to calculate viewable %: Viewable impressions (350,000) Measurable impressions (800,000) = 43 75% This means that almost 44% of your measurable impressions are viewable⁠—the impressions appeared within a user’s browser and had the opportunity to be seen
  • Metrics - Campaign Manager 360 Help - Google Help
    This metric differs from % Viewable Impressions, as it is the number of viewable impressions of ads where measurement is eligible, but not necessarily successful This metric will be less than or equal to % Viewable Impressions , because the number of measurable impressions is always less than or equal to the total number of impressions





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