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  • CPG brands are under pressure – relevance is key | EY - Global
    Private label is no longer the cheaper fallback, it’s often a first choice The data shows a decisive shift: Over 64% of consumers report seeing more private labels on shelves, with 59% positioned at eye level
  • Branded vs. Private Label: The Battle for Consumer Attention.
    This article will discuss the current climate of private-label, providing insights into how to enter (and compete) in this private-label world You will understand the factors driving consumers to choose a private brand over a branded product
  • Private Labels Surge: Global Growth Consumer Trends
    The global private label market is thriving, driven by diverse demographic trends and recent consumer value-seeking shopping behaviors In fact, according to NIQ’s Mid-Year Consumer Outlook: Guide to 2025 report, half (50%) of global respondents say they’re buying more private label products than ever before
  • Brands versus private labels: Fighting to win | Bain Company
    In a nutshell, that describes how manufacturers of brand-name products react to competition from private labels On one hand, manufacturers are right to be concerned: There are more private labels – “store-brand” goods – on the market than ever before
  • The power of private-label brands in distribution | McKinsey
    Establishing and accelerating the market penetration of a private-label brand involves four major pillars: (1) defining an assortment strategy, (2) designing a go-to-market (GTM) strategy, (3) optimizing sourcing and a design-to-value approach, and (4) developing an organization and operating model (Exhibit 2)
  • Private label and manufacturer brand choice in a new . . .
    It is through this lens that this research helps to identify and explain divergent consumer brand choice patterns of PLBs and manufacturer brands, which can provide insights to both researchers and brand managers into the future trajectory of the growth or decline of PLBs and manufacturer brands
  • Private Labels Growth: What CPG Brand Owners Need to Know
    Sevendots analyses the growth of private labels and how brands should respond The development of private labels worldwide varies by region but is consistently outpacing branded products in the consumer-packaged goods sector, driven by a range of factors





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